Search Engine Optimization

At websitment, we understand that search engine optimization is the key to your web site's success.

How will your website succeed if no-one can find it?


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. SEO isnít about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic. SEARCH ENGINES & directories are web searching features .a director is meant for browsing. It is organized in particular manner for easy & productive browsing .search engines allow the user to type in keywords to be searched...the engine searches for a matching word & gives a list of hyperlinks to website .directories may or may not contain search engines .the bigger directories have built in search engines which are more convenient as both browsing through the directories & using the search engines are possible. The directories that come with the built engines are Yahoo, altar vista; income and WWW worm do not have a directory. A search engine without a directory is like a library without a card catalog i.e. a search helps the user in finding a site of interest; where as a directory without an engine is like a library with no libraries. The user has to browse on his own. SEO isnít a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

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Search Engine Optimization India

 

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Search Engine Optimization India