Social Media Planning

Many of us have rushed into creating a social media profile before actually asking the question ‘why?’ This may have left you fumbling to create constant updates with no real sense of purpose which is a waste of time and can lead to feelings of resentment and even anger. It’s time to go back to the drawing board and take a look at your overall objective.

Your overall objective should be fairly broad and have a DIRECT impact on something VERY important to YOU. It can be an overall business objective, an overall personal objective or both. Your objective should also be measurable and time sensitive. This will ensure you have the means to measure your social media success and hold yourself accountable for meeting your goals.

Last year, I had one very simple objective for my social media activities. I wanted to provide consistent and valuable updates to my network of social media and digital marketing professionals, thereby organically growing my business network by a certain percentage over the twelve month time span. This year, I want to take my strategy to the next level and incorporate a plan for my personal contacts as well.

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